Online DabbaWala

Problem Statement

How might we design a tiffin service app that connects professionals,  college students, and elderly individuals living alone with local  home-based cooking businesses, in order to ensure they have access to  affordable, high-quality home-cooked meals, while simultaneously  providing small business owners, especially homemakers, with sustainable  income opportunities and wider market visibility.

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Market Overview

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Product Vision

To upgrade the way people eat by providing nutritious, convenient, and affordable meals to everyone from busy professionals and students to elderly individuals, directly contributing to healthier, more fulfilled lives.

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Value Proposition

Competitors primarily focus on wide range of food options from various restaurants rather than specialized meal plans.

Offering balanced meals, planned by nutritionists, at a reasonable price point.

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Business Model

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1. Subscription Plans: Offer monthly and weekly subscription options with various meal plans, encouraging regular customer engagement and providing predictable revenue.

2. One-Time Orders: Allow non-subscribers to order meals occasionally, priced slightly higher than subscription meals to promote regular subscriptions.

3. Collaborations and Sponsored Promotions:

- Brand Partnerships

- Corporate Health Programs

- Affiliate Marketing

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Solution

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Online Dabbawala, an app that provides daily meals to working professionals, students, and senior citizens at reasonable rate everyday.

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Personas

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Market Analysis

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Information Architecture

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User Journey

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MVP

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Success Metrics

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Customer Acquisition and Retention Metrics

• Customer Acquisition Cost (CAC) - Measures the cost to acquire a new customer.
• Customer Retention Rate - Indicates the percentage of customers who continue to use the service over a specific period.
• Churn Rate - Measures the percentage of customers who stop using the service.

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Customer Value Metrics

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• Average Order Value (AOV) - Measures the average amount spent per order.
• Order Frequency - Tracks how often customers place orders over a specific period.

Performance and Operational Metrics

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• Delivery Time - Tracks the average time taken from order placement to delivery.
• Operational Efficiency - Encompasses various sub-metrics like delivery cost per order, order accuracy, and driver utilization.

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Growth and Satisfaction Metrics

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• Net Promoter Score (NPS) - Measures customer loyalty and satisfaction.
• Revenue Growth Rate - Measures the rate at which revenue is increasing over time.

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